THE TEAM

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ALVIN LI

Co-Founder & CEO

Alvin graduated First-Class Honors from the Masters in Management at Cambridge University and previously studied Medicine at King’s College London. He was the Founder & CEO of a microfinance investment fund, and the National Director of Finance of a UK charity. He has corporate experience as an Analyst at UBS Global Asset Management, and is currently a Member of the Centre for Social Innovation at the University of Cambridge.

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ADRIAN SO

Co-Founder & COO

Adrian graduated Summa Cum Laude from the Stern School of Business at New York University, where he studied Finance and Business of Entertainment, Media and Technology. During his time in New York, he gained a plethora of experience in the media and digital field, most notably with Warner Music Group and MTV Studios. Upon returning to Hong Kong, Adrian joined PricewaterhouseCoopers Consulting.

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Melanie Cheng

Creative Director

Melanie graduated from the Master of Architecture program at The Chinese University of Hong Kong and completed her undergraduate degree at The Bartlett School of Architecture, UCL. She gained professional experience with Aedas and has also volunteered with Wu Zhi Qiao (Bridge to China) Charitable foundation. Beyond the architectural field, she co-founded Hong Kong’s first acai bowl pop-up, designing the brand identity of The Bowl HK.